Google – Right to be Forgotten

What is “Right to be Forgotten?”

The right to be forgotten is a concept discussed and put into practice in the European Union (EU) and Argentina since 2006. The issue has arisen from desires of individuals to “determine the development of their life in an autonomous way, without being perpetually or periodically stigmatized as a consequence of a specific action performed in the past.

The term “right to be forgotten” is a relatively new idea, though on May 30, 2010 the European Court of Justice legally solidified that the “right to be forgotten” is a human right when they ruled against Google.

You can apply for content to be removed

Under the “Right to be Forgotten” principle, you can now request search engines remove certain information about you including photos and video content.  If you have found information about yourself on search engines is misleading, inaccurate, irrelevant, defamatory, untrue or malicious, you now have the right to request the search engines remove that content or simply put, you have the ‘right to be forgotten’.

The information that you want removed is viewed on a case by case basis by each search engine, such as Google. The content you have requested be deleted may only be removed if the impact on your privacy is greater than the public’s right to see it in their search results.

Vybe Reputation have been successful in removing content under this scheme but our experience tells us that it can take some time and Google or other companies may initially decline the request so you have to be persistent and create compelling reasons for the content to be removed. Some of the more common forms of requests to remove links, content, images and video come from false accusations, fake profiles on social media platforms and blog sites and events that have happened a long time ago that they are no longer deemed relevant or in the public’s interest to still have access to the information.

If you feel you have content indexed on the search engines and appearing in search engine results which falls into the categories described above, you can apply for a removal by contacting Google Europe directly and completing their search removal request form.

Click the link to access the request form;  Google Search Removal Request Form

When you complete and submit a removal request using this form, Google will investigate if there are grounds to remove the links. Remember, removals are undertaken for individuals exclusively and that the removal will only be within European search engines, so if you use Google.com in USA or Google.ae in the UAE for example, the results will still appear.

Unfortunately, there is no guarantee any links will be removed and there is no time limit on a decision on your search removal request. Furthermore, Google see themselves as judge and jury on deciding what is in the public interest so be prepared for a battle if your requests are slightly out of the box. Recent statistics tell us that: since the launch of the official request process on May 29th 2014, Google have only removed around 40% of requested URLS.

How can Vybe Reputation help?

If you live within the EU and have links you would like removed from Bing, Yahoo and Google in Europe, then we can complete the form and submit it on your behalf. We cannot guarantee that the links will be removed. If you currently live and work outside the European Union but still remain a UK or EU citizen your request may be turned down because of your current status, we can help you overcome this.  Contact us for further information.